New England HERC

Senior Executive Director, Strategic Communications
About North Shore Community College:

North Shore Community College is a diverse, caring, inclusive community that inspires our students to become engaged citizens and to achieve their personal, academic, and career goals through accessible, affordable, rigorous educational opportunities that are aligned with our region's workforce needs and will prepare them for life in a changing world. NSCC is one of 15 Massachusetts community colleges, which serves the 26 cities and towns north of Boston. Since its founding in 1965, NSCC has grown from a single leased building to an urban campus in downtown Lynn and a suburban campus in Danvers, and from five to 80 academic programs of study. Nearly 50,000 students have graduated from NSCC. The college is accredited by the New England Commission of Higher Education (NECHE).


Job Description:

Senior Executive Director, Strategic Communications

Professional, Non-Unit Position

SALARY: Salary commensurate with experience, and this position has a complete fringe benefit package including competitive health insurance, dental insurance, basic life insurance, long-term disability insurance, paid sick, vacation and personal leave, educational benefits for employee/spouse/dependents, and excellent retirement benefits.

JOB DESCRIPTION:

Reporting to the Senior Executive Officer, the Senior Executive Director, Strategic Communications will oversee all college marketing, PR, media relations, and internal/external communications to enhance NSCC's visibility, grow enrollment, and support advancement initiatives documented in the college's strategic plan. The ideal candidate is a proven strategist who understands how market research and technology can be applied to achieve marketing objectives. The role supervises 4-6 full-time staff, as well as external contractors.

GENERAL SUMMARY:

The Senior Executive Director, Strategic Communications will set the strategic direction for the institution's on-going integrated marketing communications activities. An emphasis is placed on elevating NSCC's brand by reinforcing its impact and contributing to measurable growth.

This position plays a key leadership role with regards to the achievement of institutional strategic priorities. The Senior Executive Director, Strategic Communications will lead the development and execution of communication efforts designed to both inform and inspire the college's primary target audiences. The Senior Executive Director, Strategic Communications is expected to be a strategic and thoughtful communicator, a prudent change agent, and a diplomatic and driven leader. This individual must maintain a healthy balance between creativity and discipline, as well as a respectful balance between quickness and quality. A focus must also remain on developing and growing an effective marketing mindset throughout the entire institution, including engaging all college employees in effectively telling the NSCC's story. NSCC's external stakeholder groups include prospective students, community partners, workforce partners, and alumni.

ESSENTIAL JOB FUNCTIONS:

Executive Leadership, Strategic Development, and Internal Collaboration:

• Work closely with the Senior Executive Officer to develop strategies that will drive and guide all of the college's ongoing internal/external integrated marketing communications activities, including: advertising campaigns, print materials, digital & social media efforts, public relations activities, and more.
• Lead an effective team in the strategic direction and execution of all internal and external communications for the college to enhance reputation and advance its mission.
• Serve as a collaborative thought partner for the Enrollment Services team to support the institution's recruitment/enrollment goals.
• Develop and lead communication and storytelling strategies that will advance the college's reputation, grow brand recognition, effectively communicate the brand promise, and enhance community awareness.
• Develop messaging that will convey the institution's positive impact, distinct contributions, and lifelong value to the constituents in the college's service territory.
• Utilize data to build a committed 'analyze-learn-improve' approach to the continuous improvement of all departmental initiatives.
• Serve as a collaborative thought partner for the Development team to enhance alumni engagement and help develop an effective fundraising communication strategy.
• Work closely with the division of Student and Academic Success to develop effective retention-focused internal communication strategies and internal capacity to contribute to marketing communications efforts
• Receive and process requests for FOIA (Freedom of Information Act) State Records

Content Development, Project Supervision, Staff Development, and Business Management:

• Develop and refine content for all of the college's external integrated marketing activities that will both inform audiences and inspire action.
• Develop and refine content in support of the President's Office, as needed.
• Develop and refine key marketing-related content on the college's website.
• Develop and refine content and protocol in support of the college's emergency communication needs.
• Organize and oversee communication project priorities, project timelines, and internal production teams.
• Manage all annual departmental spending and budget tracking.
• Supervise and work collaboratively with all members of the Marketing and Communications team to help strategically align all marketing communications activities, develop individual leadership skills, and ensure ongoing staff professional development.
• Oversee NSCC's public relations and government liaison efforts.

Requirements:

MINIMUM QUALIFICATIONS:

• Bachelor's degree in Marketing Communications, or closely related field
• Ten or more years of progressively responsible professional marketing communications experience;
• Excellent writing and presentation skills;
• Demonstrated interpersonal and leadership skills necessary to establish and maintain a cooperative working relationship/environment;
• Sensitivity to, and experience working with, diverse constituencies of various social identities (ethnic, racial, religious, economic, educational backgrounds and abilities, sexual orientation, and gender expression);
• Ability to maintain confidentiality of financial, personnel, and payroll information;
• Ability to work in a dynamic environment of rapidly changing priorities, handle multiple tasks, and consistently meet deadlines;
• Familiarity with Microsoft Office software, and a proven ability to learn new tools and technologies as necessary

PREFERRED QUALIFICATIONS:

• Master's degree in Marketing or similar;
• Experience in the field of higher education;
• Familiarity with MA community colleges;
• Bilingual or Bicultural (Spanish and English);
• Experience understanding a culturally diverse student population including low-income, first generation and disabled students in need of support and assistance.

BACKGROUND CHECK: Candidates will be required to pass a CORI and SORI check as a condition of employment.


Additional Information:

ANTICIPATED STARTING DATE: ASAP

North Shore Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran or military status, genetic information, gender identity, or sexual orientation in it programs and activities as required by Title IX or the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Action of 1964, and other applicable statutes and college policies. The College prohibits sexual harassment, including sexual violence. Inquires or complaints concerning discrimination, harassment, retaliation, or sexual violence shall be referred to the College's Affirmative Action and/or Title IX Coordinator, Nick Royal, the Massachusetts Commission Against Discrimination or the Equal Employment Opportunities Commission or the United States Department of Education's Office for Civil Rights. North Shore Community College will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

Prospective employees are encouraged to review the College's Annual Security Report (ASR), in compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistic Act, which can be found on the disclosure page of the College's website by clicking here.


Application Instructions:

Submit resume and cover letter outlining how your experience meets the qualifications of the position. Applicants selected for an interview will need to provide the names, address, email and telephone number of at least three current professional references.

Closes: Oct 16, 2023 - 11:59 PM EDT

To apply, visit https://nscc.interviewexchange.com/jobofferdetails.jsp?JOBID=167890





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