Reporting to the president, the associate vice president for enrollment management (AVPEM) is a vital member of the senior leadership team, bringing a strategic vision, tactical skill set, and active engagement to the development, coordination, and implementation of a university-wide enrollment management process. The AVPEM is a newly-created, hands-on leadership position, responsible for the recruitment and admission of first-time freshmen and transfer students, disbursement of financial assistance and scholarships, and marketing of the University to local, regional, and international constituents, while fostering shared objectives and synergy across these units. As chair of the Enrollment Management Committee, the AVPEM works collaboratively with campus stakeholders in Academic Affairs, Finance and Administration, Student Affairs, Office of the Registrar, and Graduate and Continuing Education, as well as external consultants, to develop and implement a market- and data-driven approach informing university-wide strategic planning initiatives. Expanding the applicant market while strengthening the university’s priorities to enroll a culturally diverse and inclusive student body across all programs is an important focus for this leader. The AVPEM is responsible for joint admissions programs, the development and maintenance of articulation agreements, and the policies relative to transfer student admissions. Additionally, the AVPEM works with the Office of International Studies to coordinate the recruitment and matriculation of international students and supports and augments recruitment and matriculation of students enrolled in Graduate and Continuing Education programs. The AVPEM is directly responsible for a team of 19 staff, actively building capacity, supporting professional development of individual contributors, and strengthening team cohesion and synergy across Admissions, Financial Aid, and Marketing and Integrated Communications. In coordination with three direct reports, the AVPEM manages an operating budget of approximately $2 million and is responsible for ensuring that fiscal, human, and technological resources (Slate and Banner) are effectively managed to provide quality services and programs that are welcoming and responsive to the needs of students and families and are supportive of the entire academic enterprise.
To Apply: A resume with an accompanying cover letter should be submitted via the Spelman Johnson website at www.spelmanjohnson.com/open-positions
The successful candidate will hold a master’s degree and a progressive record of success planning and implementing comprehensive higher education enrollment management initiatives. A track record of significant supervisory experience developing a cohesive and effective team in recruitment/admissions, financial aid, and/or marketing and integrated communications is essential. A doctorate degree and experience working collaboratively with the Office of the Registrar and campus partners engaged in student success and retention initiatives is preferred. Additional competencies and experience that will be important in the selection of the AVPEM include demonstrated knowledge of the principles, best practices, and procedures of enrollment services, including data analysis and use of technology (CRM and EMS systems); familiarity with modeling and managing a multi-year enrollment strategy, including strategic leveraging of financial aid to support enrollment objectives; ability to utilize effective marketing and market research within the context of admissions and enrollment management, as well as familiarity with organizational branding and communication outreach; and evidence of excellent public relations, interpersonal, and rapport-building skills with students, family members, high school and community college personnel, faculty, and administrative staff. Prior to employment, a comprehensive background investigation (CORI, SORI, DMV, etc.) must be passed to the satisfaction of the University.
Additional Salary Information: Commensurate with qualifications and experience
About Fitchburg State University
Fitchburg State University, located in Fitchburg, Massachusetts, is a public institution dedicated to integrating high-quality professional programs with strong liberal arts and sciences studies. Founded in 1894, the university now has more than 30 undergraduate programs and 22 master's degree programs, and 7,000 full and part-time students.