Assistant Director, Digital Marketing, Advancement Communications Middlebury College
Posting Number: S01205
Position Summary: The Assistant Director for Digital Marketing is a member of the Advancement Communications team and serves as the lead for online community tools, including email marketing used for engagement of external audiences, developing, editing and overseeing a range of video and multimedia projects for the Advancement Office. Projects will range in scope and complexity in support of engaging and soliciting alumni, parents and friends. The assistant director maintains the alumni web pages and collaborates on Advancement social media strategy and execution. Must work closely with colleagues in the Middlebury Communications Office.
Essential Functions: Offer is contingent upon successful completion of a criminal background check.
Responsible for developing a strategy for video and on-line marketing in support of alumni and parent relations and fundraising across all areas of Middlebury, including graduate programs. This individual must be fluent in all aspects of digital video production. Serves as the specialist for Advancements email marketing platforms and maintains up-to-date knowledge of the platforms tools and enhancements, and provides ongoing training for Advancement staff. Ensures best practices are followed. Researches and recommends new online tools, identifying ways to maximize engagement-outreach effectiveness, efficiency and quality. Coordinates implementation of any new technology. Responsible for data analysis to inform outreach strategies and tactics to increase alumni engagement. Develops the strategy for online marketing campaigns for major Advancement events. Oversees vendor creation of complicated registration forms. Serves on the Advancement team for the upcoming Middlebury-wide Web redesign. Responsible for building and maintaining web sites to align with Advancement engagement efforts. Responsible Advancement content on the web, to include volunteer groups, fundraising campaigns and related efforts. Works closely with Assistant Director, Marketing and Technology, in Annual Giving to integrate various engagement and giving tools, helping to maximize annual giving. Promotes the tools with Advancement colleagues to maximize engagement. Supports additional digital efforts as needed.
General Responsibilities: Collaborates with colleagues in Advancement Communications to maintain the alumni social-media presence. Collaborates with Alumni and Parent Programs team on digital outreach to alumni and parents. Assists with other aspects of Advancement events and outreach as needed. Performs other duties as assigned.
Qualifcation Education: Bachelors degree
Knowledge, Skills and Abilities: Must have demonstrated data and technical skills including use of Excel and web content development. Ability to navigate iModules Encompass platform preferred. Must be able to work in a fast-paced team environment and under pressure to meet deadlines. Must be eager to learn new technical skills and to solve technical problems. Must have strong written and oral communication skills, as well as proofreading and editing skills. Extensive weekend work and occasional travel required.
Experience: Six to eight years experience in higher ed, communications, or a related field, with demonstrated experience in email marketing. Experience with relational databases preferred. Experience with content-management programs such as Drupal and WordPress preferred. Experience with web and social media analytics preferred. Customer service and training experience preferred.
From its proud history spanning more than two centuries, Middlebury College has emerged as one of a handful of the most highly regarded liberal arts colleges. Middlebury is unique among these schools in being a classic liberal arts college that also offers graduate and specialized programs operating around the world.